UNbrush® PACKAGING REDESIGN
Deliverables:
Product & Packaging Design
Photo Editing
The UNbrush® is a viral detangling brush created by FHI Heat. Supporting the launch of UNbrush® Curl, a brush designed for wavy, curly, and coily hair, I worked on the development of a new packaging system to apply across various products within the UNbrush® collection.
IDENTIFYING PROBLEMS
The previous packaging consisted of a weak visual hierarchy, inconsistent graphic elements, and a cluttered composition. The muted color palette and competing design elements made it difficult for consumers to clearly view the product and understand its key benefits.
NEW PACKAGE
This new direction focuses on increasing product visibility by enlarging the product window, allowing consumers to clearly see the brush's unique shape and design. I aimed to refine the visual identity through a simplified layout, updated color palette, and clearer information hierarchy, resulting in packaging that feels more contemporary, communicates the product's benefits more effectively, and stands out on the shelf.
a color for every curl.
The New Look extends seamlessly across multiple brush colors, using a consistent layout and branding while allowing each product variant to stand out on the shelf.
On shelf product display.
Re-branded system translated for different products.