FHI Heat Summer Catalog 2025
Deliverables:
Editorial Design
Model and Product Photography Editing
Layout and Composition
Brand Cohesivity and Successful Visual Presentation
Creative Team:
Estevan Roches
Ann Tucio
FHI Heat is a leading brand for professional hair-styling tools such as hairbrushes, hair straighteners, curling irons, etc. Featuring some of their most viral products such as the UNbrush®.
For this project, we aimed to create a clean, visually engaging product catalog that reflects our brand’s identity while improving the customer’s browsing experience. Our goal was to balance aesthetics with functionality, organizing information clearly, highlighting key product features, and maintaining a cohesive design system throughout.
